Social media scheduling tools have seen an uptick in demand over the last decade due to how indispensable to anybody who wants to keep their audience consistently engaged on social media.
These tools not only help in planning and organizing social media content but also save considerable time and effort.
But there are so many options to choose from.
So, we created a curated list of the top 15 social media scheduling tools for you to choose from based on your requirement and budget.
1. Hootsuite
Hootsuite is a comprehensive social media management platform offering scheduling, analytics, team collaboration, and social listening. Its wide range of integrations and robust analytics tools make it a popular choice for businesses looking to measure their social ROI.
Free plan: Yes, 3 social profiles, 30 scheduled posts, basic analytics.
Pricing: Professional plan starts at $99/month (billed annually)
2. HubSpot
HubSpot's social media tool seamlessly integrates with its broader marketing suite, including CRM, email, and content management. This makes it a great choice for businesses focused on inbound marketing and looking for a unified approach to customer engagement.
Free plan: Yes, free CRM with limited social media tools, primarily for publishing.
Pricing: Marketing Hub starts at $45/month
3. Sprout Social
Sprout Social excels in social listening and engagement features, making it a favorite among agencies and larger teams. It offers scheduling, monitoring, analytics, and customer care tools to help businesses build strong relationships with their audience.
Free plan: No, but they offer a free trial.
Pricing: Standard plan starts at $249/month (billed annually)
4. Later
Later is known for its visual content planning and scheduling features, particularly for Instagram. Its easy-to-use interface allows users to visually plan their Instagram feeds and stories, ensuring a cohesive and visually appealing brand presence.
Free plan: Yes, 1 social set (profile per platform), 30 posts per social profile, basic analytics.
Pricing: Starter plan starts at $18/month (billed annually)
5. Canva
Canva, primarily a design tool, also offers social media scheduling with its Pro plan. It's a great option for businesses that want to create eye-catching graphics and schedule them directly from the same platform.
Free plan: Yes, free design editor, no scheduling on the free plan.
Pricing: Pro plan for scheduling starts at $12.99/month (billed annually)
6. Buffer
Buffer is a user-friendly scheduler with analytics and a landing page builder. Its simplicity makes it a good choice for individuals and small teams who want a straightforward way to schedule and track their social media posts.
Free plan: Yes, 3 social channels, 10 scheduled posts, basic analytics.
Pricing: Essentials plan starts at $6/month per channel (billed annually)
7. SocialBee
SocialBee focuses on category-based scheduling and content recycling. It helps users optimize posting frequency and automate content re-sharing to maintain consistent engagement with their audience.
Free plan: No, but they offer a 14-day free trial.
Pricing: Bootstrap plan starts at $19/month (billed annually)
8. Airtable
Airtable is a highly customizable database that can be adapted for content planning and social media calendars. It's a flexible tool for teams who want to build their own unique social media workflows and processes.
Free plan: Yes, limited to 1,200 records per base, 2GB of attachments per base.
Pricing: Plus plan starts at $10/month per seat (billed annually)
9. CoSchedule
CoSchedule combines a marketing calendar with scheduling, team workflows, and blog post management. This integration helps businesses align their social media efforts with broader marketing and content strategies.
Free plan: No, but they offer a free trial.
Pricing: Marketing Calendar plan starts at $29/month (billed annually)
10. Zoho Social
Zoho Social is an affordable option for businesses already using Zoho products. It offers scheduling, monitoring, analytics, and integrates seamlessly with the rest of the Zoho suite.
Free plan: Yes, limited to 1 brand, 1 team member, 30 scheduled posts.
11. Sendible
Sendible is geared towards agencies managing multiple clients. It provides scheduling, monitoring, reporting, team collaboration, and a social inbox to streamline agency workflows.
Free plan: No, but they offer a free trial.
Pricing: Creator plan starts at $29/month (billed annually)
12. Agorapulse
Agorapulse stands out for its robust inbox features, making it easy to manage comments and messages across various social media platforms. It also offers scheduling, monitoring, reporting, and competitor analysis tools.
Free plan: No, but they offer a free trial.
Pricing: Medium plan starts at $79/month (billed annually)
13. SocialPilot
SocialPilot is a cost-effective option for agencies and businesses with high volumes of content. It provides scheduling, analytics, bulk scheduling, social inbox management, and client management features.
Free plan: No, but they offer a free trial.
Pricing: Professional plan starts at $30/month (billed annually)
14. MeetEdgar
MeetEdgar automates content recycling and evergreen posting. It keeps your social feeds active by intelligently re-sharing your best content based on category-based scheduling.
Free plan: No, but they offer a free trial.
Pricing: Eddie plan starts at $29.99/month (billed annually)
15. Tailwind
Tailwind specializes in Pinterest and Instagram marketing. Its features include scheduling, SmartLoop for automatic re-pinning, and a hashtag finder, making it a go-to choice for businesses focused on these visual platforms.
Free plan: Yes, limited features for Pinterest and Instagram scheduling
Pricing: Free plan with limited features, Pro plan starts at $15.99/month (billed annually)
Each of these social media scheduling tools has its unique features and advantages.
Depending on your specific requirements and budget, you can choose the one that fits your needs the best.
Remember, the right social media scheduling tool can significantly enhance your social media efficiency and help you build your brand image.
Comments